Ruff Ryders Entertainment is a record label and direction of companies based in New York , specializing in music hip hop . Founded in 1988 by Chivon Dean and his brothers Dee and Waah, uncles of producer Swizz Beatz .
Ruff Ryders became popular with the appearance of rapper DMX (rapper) , which became a multi-platinum star for Def Jam in early 1990. After DMX’s success, the company began managing its seal on its label through Interscope Records , and was very successful as artists signed to rapper Eve , former Bad Boy Records , the group The LOX and its main rapper Jadakiss , Drag-On , and newcomer Jin , winner of the battle of Mc’s BET’s 106 & Park Freestyle.
Swizz Beatz is the main producer of most of the productions of Ruff Ryders. In 2001, Cassidy signed to the label by Swizz Beatz, along with the artist’s Full Surface , Yung Wun .
Now finally the Ruff Ryders original reunited as Jadakiss and Swizz Beatz invited Drag-On, Eve, Styles P , Sheek Louch & DMX, who just got out of jail for the remix of “Who’s Real?”. A new album is coming is rumored to be launched in 2010.
- The Lox (Ruff Ryders / D-Block / Bad Boy Records )
- Jadakiss (Ruff Ryders / Roc-A-Fella / D-Block / Def Jam )
- Styles P (Ruff Ryders / E1 Music / D-Block )
- Sheek Louch (Ruff Ryders / E1 Music / D-Block )
- DMX (Ruff Ryders / Bodog Music / Bloodline Records )
- Drag-On (Ruff Ryders / Full Surface Records / Hood Environment)
- Roc Grizz (Ruff Ryders)
- Flashy (Ruff Ryders / Hard Work)
- Swizz Beatz (Ruff Ryders / Full Surface / Universal Records )
- Lynne Timmes (aka LT) (Ruff Pop)
- Eve (Ruff Ryders / Full Surface / Geffen )
- Kartoon (Ruff Ryders)
- Infa-Red & Cross (Ruff Ryders)
- Pirate (Ruff Reggaeton)
- Tony Sunshine (Ruff Ryders)
- Murda Mook (Ruff Ryders)